The Rise of Sustainable Fashion in Wellington

The fashion industry is one of the most polluting industries in the world, responsible for 10% of global carbon emissions. In recent years, there has been a growing awareness of the environmental impact of fashion, and consumers are increasingly looking for sustainable options.

Wellington is no exception. In the past few years, there has been a rise in the number of sustainable fashion businesses in the city. These businesses offer a variety of sustainable clothing, accessories, and beauty products.

There are a number of reasons for the rise of sustainable fashion in Wellington. One reason is the city's strong environmental ethic. Wellingtonians are passionate about protecting the environment, and they are looking for ways to reduce their impact on the planet.

Another reason is the growing availability of sustainable fashion options. There are now a number of sustainable fashion brands available in Wellington, both online and in brick-and-mortar stores.

Finally, the rise of sustainable fashion is also due to the growing awareness of the environmental impact of fast fashion. Fast fashion is a term used to describe the rapid production and consumption of cheap, trendy clothing. Fast fashion is often made from unsustainable materials, such as synthetic fabrics, and it is often produced in sweatshops under poor working conditions.

The rise of sustainable fashion in Wellington is a positive development. It shows that consumers are increasingly aware of the environmental impact of fashion, and it is encouraging to see businesses responding to this demand.

Here are a few of the sustainable fashion businesses in Wellington:

  • Kowtow is a New Zealand-based clothing brand that uses organic cotton and other sustainable materials. 

  • Soup Fashion Recovery is a secondhand clothing store that sells donated clothing at a discounted price.

  •  Untouched World is a New Zealand-based clothing brand that uses merino wool and other sustainable materials.

These are just a few of the many sustainable fashion businesses in Wellington. If you are looking for sustainable clothing, accessories, or beauty products, be sure to check out these businesses.

By choosing to shop sustainably, you can help to reduce your impact on the planet and support businesses that are doing their part to protect the environment.

Let us know if you would buy sustainable fashion in the comments section below this post.

Hope you found this article interesting.

ngā mihi
Tony Cutting
for Wellington Today