Technology has revolutionised the property market, with the internet transforming how potential buyers view homes. Years ago, agents ferried you from house to house, hoping to sell their listings, but times have changed. Just like that old Yellow Pages advert suggested, nowadays, we let our fingers do the walking. This digital shift has paved the way for increased competition and innovative approaches to the real estate game.
Tall Poppy Launches BombBomb in New Zealand
Tall Poppy Real Estate is the first real estate company outside of the United States and Canada to launch BombBomb, a new technology aimed at humanising digital communication, in an increasingly online world.
BombBomb is a US-based video software service which enables people to record, send and track short videos for instant face to face communication. Working through Gmail, Outlook and on the iOS and Android networks, it has more than 40,000 users globally.
Sam McIntyre, Co-Owner of Tall Poppy says studies show the words someone chooses to use in an email or in a conversation only account for 7% of total communication, the rest depends on how you say the words, and your body language.
“To be successful in the real estate market, we believe in the importance of building personal connections. Using video messaging like BombBomb enables everyone involved in buying or selling a house to communicate sincerely and immediately, easing what can be a stressful situation.”
Mike DelPrete, Global Real Estate Strategist and Tall Poppy Director, predicts personal interactive experiences will become more important in real estate.
“A salesperson empowered by technology, using it because it makes the experience better for buyers and sellers (and not just for technology’s sake), will enable a faster more transparent process, something I think people will want more of.”
Shane Ryan, of BombBomb says they’re excited to enter the New Zealand market.
“As companies look to innovate, and even automate, by taking advantage of all of today’s technology, it’s so important to keep a human touch. We’re honoured that a team like Tall Poppy, a company that has done just that, has chosen to stay face to face with the people who matter most in their business through video email.”
Sam McIntyre says the launch of BombBomb throughout its national network of salespeople, is the first of a range of technology announcements the company plans to make over the next 12 months.
“We believe being open to adopting new technologies is the only way forward for the real estate market. We are working on a number of projects to improve the experience for our clients and salespeople. Leveraging technology is at the heart of the Tall Poppy way of doing business, so I am excited to see how BombBomb will make buying or selling a home easier and more transparent.”
Tall Poppy is a New Zealand Real Estate Agency, headquartered on the Kāpiti Coast, north of Wellington. Founded in 2012, it operates throughout New Zealand and has saved New Zealanders $33 million in fees. It is working to create a fairer real estate industry for all Kiwis and prides itself in being an active member of the communities in which it operates. It plans to be available in all regions of New Zealand by the end of 2020.
-Tall Poppy